ASFALISTIKOMARKETING Write what you do for 30 days. What you will learn may surprise you
It’s hard to see if we really use our time effectively. We work hard – and we are surely cramped. But do we distribute our time correctly? I have been trying to answer this question since the beginning of the year. A new book I wrote so much to me, and finally I found myself trying to cover obligations that I had neglected.
of Dorie Clark, a professional speaker and marketing strategist who teaches at Duke University
With the help of special time management, Laura Vanderkam, I decided to spend in February by watching with precision how I spend my time. It did not need anything special in terms of knowledge, just an Excel spreadsheet. The process of remembering writing things was difficult. Anyway, we are accustomed to living our lives, not recording them. However, the conclusions I reached during this month were extremely useful.
Specifically, there were four reasons for rethinking many conventional wisdom about productivity and time management. I encourage you to do your own time tracking exercise, but if you do not have time for this, here is what I learned:
The right kind of multitasking
We have all heard a lot about the dangers of multitasking – that we can not do many things at the same time effectively. This is true for some activities, but it does not matter to others. For example, almost anyone can easily listen to podcasts or audiobooks while practicing, cooking or going to work, and if you eat yourself, you can even read the time you eat.
Having the data of a month, I discovered that on average I read about 2 hours every day and 90 minutes I hear various types of content. Many people whose work takes up much of their day, wish to have more time to read and “strategic multitasking” is an amazingly easy way to do it.
There are benefits from the combination of personal and professional life
Many people still say that work and pleasure do not go together, that in this case friends and business do not mix and that you have to separate your personal life from the professional one. And it is true that for there to be a balance there must be limits. But if you enjoy what you do, your most interesting friends are often those with whom you can share both personal issues (discussing hobbies or interpersonal relationships) and those that you can work best with. As I write this article, in fact, I’m on an airplane with one of my closest friends who suggested a partnership and now we have a company together. When exercising my time tracking, I figure out if anything I do meets both criteria. This process allowed me to have 29% more time in my month or 866 hours instead of 672.
I also learned that I spend 19.3 hours a week with friends and 17 hours doing some form of networking. And these relationships are the core of my professional success. I could spend more time in social contacts as long as I live in a city and have no children – but the fact that my professional and personal life is connected means that my relationships are maintained irrespective of whether I spend a little longer.
Some hours are very likely to be “wasted”
I do not waste a lot of time on social media (I define “I lose” as a time that goes unnecessarily through a post without a professional purpose). In fact, it took only 2.5 hours for the entire month of February. The goal is not to optimize every minute. I would also like to at least choose how to relax and social media is not my first choice.
During the periods I fell into the “hole” of social media, a clear pattern emerged: almost always happened between 10 pm and 11 pm Despite the recent questions about Roy Baumeister’s theory of exhaustion of the ego, it seemed definitely that I was more sensitive to distraction at that time when I was exhausted from my day’s obligations but I was not tired enough to sleep. I realized that at the moment of my day my defenses were bent and now I can handle it better.